From Search to Success: SEO strategies that work
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Think your business is too “boring” or niche to attract attention online? Think again! Your specialized knowledge is your greatest marketing asset. By transforming that expertise into authoritative resources, you can create powerful linkable content for your “boring” business that attracts natural backlinks, boosts your visibility, and solidifies your status as the go-to expert in your field.…
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Keyword research is like a treasure hunt, but instead of looking for gold or gems, you’re looking for the best words or phrases people use when searching online for something your website offers. This process helps you understand what search terms have search demand, allowing you to create content and optimize your website using the…
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Keywords in SEO are words or phrases used to optimize a page so that it appears in search engine results for relevant searches. Using keywords is the foundation of search engine optimization, helping Google or Bing find your page and show it to users. A search query, which users type into a search bar, is…
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Google ranks websites using a complex system that considers many factors to determine which sites are the most relevant to the search keywords entered. The main things Google looks at are: Keywords: Google checks if the words from search query are found on the website. A site with content that closely matches the search terms is more likely to rank higher.…
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SERP stands for Search Engine Results Page. Search results are the list of websites, articles, videos, and other types of content that search engines (like Google and Bing) show you when you search for something. When you type a question or keywords into the search bar, the search engine uses complex algorithms to find and…
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A backlink is a hyperlink on one website that points to another website. Imagine you’re reading a blog post about your favorite hobby, and the writer suggests an article on another website that they think you’ll enjoy. The blog post includes a clickable link to that article – this is what we call a backlink.…
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SEO stands for “search engine optimization.” In 2025, SEO typically involves optimizing websites to rank high on Google, which holds a dominant 90% share of the search engine market. However, this landscape might shift with ChatGPT from OpenAI, the most popular chat AI, utilizing Bing. Nonetheless, the fundamental principles of SEO will remain consistent. When…
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A breadcrumb trail (or just ‘breadcrumbs,’ named after a maneuver from a fairy tale) is a secondary navigation in user interfaces that helps users track their location within a program or website. Initially, it appeared in software user interfaces, but now it is more commonly used on modern websites, mainly as a path from the…
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One popular backlink building method is using ‘broken links.’ This technique involves identifying broken or dead links on other websites that no longer direct to an active page. Once you find these broken links, contact the website owner or webmaster to inform them about the issue and suggest your website’s content as a suitable replacement…